Google Adwords allows you to advertise your business on Google’s networks which comprise of 80% of the US internet audience, and are instantly targeted to visitors searching for your category or product of service due ot the nature of keyword searching. Adwords not only allows you immense control over who sees your ad, but also how much you spend, where, when, and how they see it. SBCo MASS1V manages your Google account, advises on keywords & budgeting, and consults on keyword reports quarterly.

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you. Using your keywords, Google's technology can automatically match your ads to webpages in our content network that are most relevant to your business.
(from Google)