Social networking sites like Facebook or MySpace are amazing outlets for outreach, marketing and promotion when handled correctly. The most demanding aspect of these mini-sites is the need to maintain relevancy and freshness in content. SBCo MASSIV will maintain the mini-site with fresh content and provide editorial oversight on message board remarks, comments, friend requests, and more. Typical campaigns invlove making numerous changes in content during the month, and can include the addition of text and/or photos to the page, special event announcements and online brand ambassadors promoting the page.

Pair this with viral videos or promotions produced by Brain Grenades or a targeted SMS (text message) campaign and you begin to truly realize the viral marketing power of online social networking.